Employees work-related social-media use: his master's voice

W. van Zoonen; T.G.L.A. van der Meer; J.W.M. Verhoeven

doi:10.1016/j.pubrev.2014.07.001

Employees work-related social-media use: his master's voice

W. van Zoonen
, T.G.L.A. van der Meer
, J.W.M. Verhoeven

Amsterdam School of Communication Research (ASCoR)

Research output: Contribution to journal › Article › Academic › peer-review

73 Citations (Scopus)

Abstract

This study explores the antecedents of work-related social-media use. To date the role of employees in organizational sense giving through work-related social-media use remains under investigated. The findings suggest that - in a work-related context - social media serve multiple functions: as a vehicle for information dissemination, relationship management, and organizational ambassadorship. Employees willingly utilize their personal social media account to contribute to organizational goals.

Original language	English
Pages (from-to)	850-852
Number of pages	3
Journal	Public Relations Review
Volume	40
Issue number	5
DOIs	https://doi.org/10.1016/j.pubrev.2014.07.001
Publication status	Published - Dec 2014
Externally published	Yes

Access to Document

10.1016/j.pubrev.2014.07.001

Cite this

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title = "Employees work-related social-media use: his master's voice",

abstract = "This study explores the antecedents of work-related social-media use. To date the role of employees in organizational sense giving through work-related social-media use remains under investigated. The findings suggest that - in a work-related context - social media serve multiple functions: as a vehicle for information dissemination, relationship management, and organizational ambassadorship. Employees willingly utilize their personal social media account to contribute to organizational goals.",

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