Enhancing privacy through the visual design of privacy notices: Exploring the interplay of curiosity, control and affect

Agnieszka Kitkowska, Mark Warner, Yefim Shulman, Erik Wästlund, Leonardo A. Martucci

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

19 Citations (Scopus)

Abstract

When people sign-up to new online services, privacy notices are the initial means by which data handling practices are communicated. Yet, their design seldom ensures users' privacy comprehension or provides people with privacy choices, resulting in negative feelings associated with the sign-up process. In this paper, we investigate how to improve privacy notice design to enhance privacy comprehension and control, while inducing more positive feelings towards these notices. In an online experiment (N = 620), we examine the factors of curiosity, privacy concerns, trust, and time. We study how these factors and visual designs of notices (framing and control) influence privacy comprehension, intention to disclose, and affect (negative-positive). Our results show that, depending on an individual's level of curiosity, control can influence privacy comprehension, disclosure, and affect. We demonstrate that affect moderates the relationship between privacy concerns and disclosure. We elaborate on our results, highlighting how privacy notices that activate curiosity and provide control, could enhance usability and strengthen privacy-conscious behaviors.

Original languageEnglish
Title of host publicationProceedings of the Sixteenth USENIX Conference on Usable Privacy and Security
Pages437-456
Number of pages20
Publication statusPublished - 2020
Externally publishedYes
Event16th Symposium on Usable Privacy and Security, SOUPS 2020 - Virtual, Online
Duration: 10 Aug 202011 Aug 2020

Publication series

SeriesProceedings of the 16th Symposium on Usable Privacy and Security, SOUPS 2020

Conference

Conference16th Symposium on Usable Privacy and Security, SOUPS 2020
CityVirtual, Online
Period10/08/2011/08/20

Bibliographical note

Funding Information:
This work has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 675730 (Privacy&Us Innovative Training Programme).

Publisher Copyright:
© 2020 by The USENIX Association.

Research programs

  • ESSB PSY

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