Abstract
When people sign-up to new online services, privacy notices are the initial means by which data handling practices are communicated. Yet, their design seldom ensures users' privacy comprehension or provides people with privacy choices, resulting in negative feelings associated with the sign-up process. In this paper, we investigate how to improve privacy notice design to enhance privacy comprehension and control, while inducing more positive feelings towards these notices. In an online experiment (N = 620), we examine the factors of curiosity, privacy concerns, trust, and time. We study how these factors and visual designs of notices (framing and control) influence privacy comprehension, intention to disclose, and affect (negative-positive). Our results show that, depending on an individual's level of curiosity, control can influence privacy comprehension, disclosure, and affect. We demonstrate that affect moderates the relationship between privacy concerns and disclosure. We elaborate on our results, highlighting how privacy notices that activate curiosity and provide control, could enhance usability and strengthen privacy-conscious behaviors.
Original language | English |
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Title of host publication | Proceedings of the Sixteenth USENIX Conference on Usable Privacy and Security |
Pages | 437-456 |
Number of pages | 20 |
Publication status | Published - 2020 |
Externally published | Yes |
Event | 16th Symposium on Usable Privacy and Security, SOUPS 2020 - Virtual, Online Duration: 10 Aug 2020 → 11 Aug 2020 |
Publication series
Series | Proceedings of the 16th Symposium on Usable Privacy and Security, SOUPS 2020 |
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Conference
Conference | 16th Symposium on Usable Privacy and Security, SOUPS 2020 |
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City | Virtual, Online |
Period | 10/08/20 → 11/08/20 |
Bibliographical note
Funding Information:This work has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 675730 (Privacy&Us Innovative Training Programme).
Publisher Copyright:
© 2020 by The USENIX Association.
Research programs
- ESSB PSY