Entertainment Education in the New Media Landscape

Roel Lutkenhaus

Research output: Types of ThesisDoctoral ThesisInternal

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Abstract

The Entertainment-Education (EE) strategy uses dramatic serials on radio or TV to motivate audiences to engage in behavioral changes to designed to improve safety, health and equality. This dissertation explores how the EE strategy can be extended to the Internet.
Original languageEnglish
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • Bouman, Martine, Supervisor
  • Jansz, Jeroen, Supervisor
Award date29 Oct 2020
Place of PublicationRotterdam
Publisher
Print ISBNs9789076665405
DOIs
Publication statusPublished - 29 Oct 2020

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