Entertainment Education in the New Media Landscape

Roel Lutkenhaus

doi:10.13140/RG.2.2.21204.42885

Entertainment Education in the New Media Landscape

Roel Lutkenhaus

Department of Media and Communication

Research output: Types of Thesis › Doctoral Thesis › Internal

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Abstract

The Entertainment-Education (EE) strategy uses dramatic serials on radio or TV to motivate audiences to engage in behavioral changes to designed to improve safety, health and equality. This dissertation explores how the EE strategy can be extended to the Internet.

Original language	English
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Bouman, Martine, Supervisor Jansz, Jeroen, Supervisor
Award date	29 Oct 2020
Place of Publication	Rotterdam
Publisher	Erasmus Universiteit Rotterdam (EUR)
Print ISBNs	9789076665405
DOIs	https://doi.org/10.13140/RG.2.2.21204.42885
Publication status	Published - 29 Oct 2020

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Entertainment Education in the New Media Landscape

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