Environmental analysis, corporate and business strategies and strategic networking in a changing european community

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsE.J. Arnould, L. Scott
Place of PublicationProvo, Utah USA
PublisherAssociation for Consumer Research
Pages211-216
Number of pages6
Volume26
Publication statusPublished - 1999

Research programs

  • RSM MKT

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