TY - GEN
T1 - Equity Crowdfunding
T2 - Symbid Entering the U.S. (B)
AU - Dvorak, Jennie
AU - van Houwelingen, Joost
AU - Klipper, Maria
AU - Paulsson, Marcus
AU - Hulsink, Wim
N1 - Based on field research; 2 pages. Follow the 'handle' link to access the Case Study on RePub. For EUR staff members: the Teaching Note is available on request, you can contact us at rsm.nl/cdc/contact/ For external users: follow the link to purchase the Case Study and the Teaching Note.
PY - 2014
Y1 - 2014
N2 - In April 2013, following the liberalization of securities regulation, the U.S. government signed an act into law which finally legalized equity-based crowdfunding in this market. With the U.S. being the largest equity financing market in the word, the new law presented great opportunities for equity crowdfunding companies such as Symbid, looking to expand their operations internationally. Symbid, a Dutch start-up active in the global crowdfunding market, was established based on the foundations of a new financing system that allowed the company to set the stage for equity-based crowdfunding in Europe. Once the company’s reputation was well established in the Dutch market, Symbid embarked on a subsequent journey with the aim of expanding their business through internationalization. Following a range of both successful and unsuccessful strategies, Symbid was now looking at entering the U.S. market. Faced with substantial competition, the company had only one shot to perfect their entrance strategy, leaving Symbid with a challenge that could determine its future.The case confronts the reader with the challenge of Symbid in entering the previously uncontested U.S. market, by considering either a niche marketing strategy directed at female entrepreneurs, or a mass marketing approach. The main case compares these two approaches. And the B Case elucidates the actual decision that Symbid has made. Aside from highlighting the internationalization process of a start-up, the case also provides a picture of entrepreneurial financing and the importance of equity-based crowdfunding.
AB - In April 2013, following the liberalization of securities regulation, the U.S. government signed an act into law which finally legalized equity-based crowdfunding in this market. With the U.S. being the largest equity financing market in the word, the new law presented great opportunities for equity crowdfunding companies such as Symbid, looking to expand their operations internationally. Symbid, a Dutch start-up active in the global crowdfunding market, was established based on the foundations of a new financing system that allowed the company to set the stage for equity-based crowdfunding in Europe. Once the company’s reputation was well established in the Dutch market, Symbid embarked on a subsequent journey with the aim of expanding their business through internationalization. Following a range of both successful and unsuccessful strategies, Symbid was now looking at entering the U.S. market. Faced with substantial competition, the company had only one shot to perfect their entrance strategy, leaving Symbid with a challenge that could determine its future.The case confronts the reader with the challenge of Symbid in entering the previously uncontested U.S. market, by considering either a niche marketing strategy directed at female entrepreneurs, or a mass marketing approach. The main case compares these two approaches. And the B Case elucidates the actual decision that Symbid has made. Aside from highlighting the internationalization process of a start-up, the case also provides a picture of entrepreneurial financing and the importance of equity-based crowdfunding.
M3 - Teaching case
T3 - RSM Case Development Centre
ER -