Escape perceptuel du produit chez le consumateur

G Antonides

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationPsychologie Economique
EditorsC. Roland-Levy, P. Adair
Place of PublicationParis
Pages247-260
Number of pages14
Publication statusPublished - 1998

Research programs

  • ESE - MKT

Cite this