Establishing and preserving brand essence

J Rekom, TWM van Steekelenburg, PWJ Verlegh, Gabriele Jacobs

Research output: Chapter/Conference proceedingConference proceedingProfessional

Original languageUndefined/Unknown
Title of host publicationProceedings of the 8th Reputation Institute Conference on Reputation, Image, Identity, & Competitiveness
Place of PublicationFort Lauderdale, FL
Publication statusPublished - 2004

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