Establishing and preserving brand essence

Research output: Chapter/Conference proceeding › Conference proceeding › Professional

Original language	Undefined/Unknown
Title of host publication	Proceedings of the 8th Reputation Institute Conference on Reputation, Image, Identity, & Competitiveness
Place of Publication	Fort Lauderdale, FL
Publication status	Published - 2004

Research programs

@inproceedings{c4e1d664b26f4dce9cb9bf54da838716,

title = "Establishing and preserving brand essence",

author = "J Rekom and \{van Steekelenburg\}, TWM and PWJ Verlegh and Gabriele Jacobs",

year = "2004",

language = "Undefined/Unknown",

booktitle = "Proceedings of the 8th Reputation Institute Conference on Reputation, Image, Identity, \& Competitiveness",

}