| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 79-81 |
| Number of pages | 3 |
| Journal | Canadian Journal of Marketing Research |
| Volume | 21 |
| Issue number | 1 |
| Publication status | Published - 2003 |
Research programs
- EUR ESE 11
Estimated parameters do not get an unanticipated sign due to collinearity across included variables
Research output: Contribution to journal › Article › Academic