Estimating confidence bounds for advertising effect duration intervals

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@article{bcb2ab2cf7284b6d8b75042b8ef18afc,

title = "Estimating confidence bounds for advertising effect duration intervals",

author = "Franses, {Philip Hans} and BLK Vroomen",

year = "2006",

doi = "10.1007/BF02726508",

language = "Undefined/Unknown",

volume = "35",

pages = "33--37",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

number = "2",

}