Estimating the impact of displays and other merchandising support on retail brand sales: partial pooling with examples

AC Bemmaor, Philip Hans Franses, J Kippers

Research output: Contribution to journal › Article › Academic › peer-review

4 Citations (Scopus)

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@article{e6fab6949a514bebbbba3734ee2ad6e6,

title = "Estimating the impact of displays and other merchandising support on retail brand sales: partial pooling with examples",

author = "AC Bemmaor and Franses, \{Philip Hans\} and J Kippers",

year = "1999",

language = "Undefined/Unknown",

volume = "10",

pages = "87--100",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

}