European Marketing Managers and the European Currency Unit: A Study of Optimism, Pessimism and Indifference

Yvonne van Everdingen, GJ Bamossy, S Durvasula

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Proceedings of the 25th EMAC Conference 14-17 March 1996; Volume II; Marketing for an Expanding Europe
Editors	J. Beracs, A. Bauer, J. Simon
Place of Publication	Hungary
Pages	1199-1210
Number of pages	1099
Publication status	Published - 1996

Research programs

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title = "European Marketing Managers and the European Currency Unit: A Study of Optimism, Pessimism and Indifference",

author = "{van Everdingen}, Yvonne and GJ Bamossy and S Durvasula",

year = "1996",

language = "Undefined/Unknown",

pages = "1199--1210",

editor = "J. Beracs and A. Bauer and J. Simon",

booktitle = "Proceedings of the 25th EMAC Conference 14-17 March 1996; Volume II; Marketing for an Expanding Europe",

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European Marketing Managers and the European Currency Unit: A Study of Optimism, Pessimism and Indifference. / van Everdingen, Yvonne; Bamossy, GJ; Durvasula, S.
Proceedings of the 25th EMAC Conference 14-17 March 1996; Volume II; Marketing for an Expanding Europe. ed. / J. Beracs; A. Bauer; J. Simon. Hungary, 1996. p. 1199-1210.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - European Marketing Managers and the European Currency Unit: A Study of Optimism, Pessimism and Indifference

AU - van Everdingen, Yvonne

AU - Bamossy, GJ

AU - Durvasula, S

PY - 1996

Y1 - 1996

M3 - Chapter

SP - 1199

EP - 1210

BT - Proceedings of the 25th EMAC Conference 14-17 March 1996; Volume II; Marketing for an Expanding Europe

A2 - Beracs, J.

A2 - Bauer, A.

A2 - Simon, J.

CY - Hungary

ER -