| Original language | Dutch |
|---|---|
| Pages (from-to) | 43-59 |
| Number of pages | 17 |
| Journal | Ontwikkelingen in het Marktonderzoek / Jaarboek MOA |
| Volume | 2010 |
| Issue number | 3 |
| Publication status | Published - 2010 |
Evaluatieve conditionering 2.0: directe versus indirecte transfer van gevoel naar merken
Steven Sweldens, Stijn Osselaer
Research output: Contribution to journal › Article › Academic