Evaluating direct marketing campaigns; recent findings and future research topics

JJ Jonker, Philip Hans Franses, N Piersma

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages31
EditionEconometric Institute 9851
Publication statusPublished - 1998

Publication series

SeriesEconometric Institute
Volume9851

Research programs

  • EUR ESE 24

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