Evaluating direct marketing campaigns; recent findings and future research topics

JJ Jonker, Philip Hans Franses, N Piersma

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Number of pages44
EditionERIM Report Series 2002 26-MKT
Publication statusPublished - 2002

Publication series

SeriesERIM Report Series 2002
Volume26-MKT

Research programs

  • ESE - MKT

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