Evaluating qualities of cultural production: a value-based approach

Lyudmila Petrova*, Susana Graça, Arjo Klamer

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review


The work of artists, creatives and the cultural community that provides arts, culture and artistic education to society deserves due credit. It is not always easy to find the appropriate mechanisms to appraise and communicate in what ways this work impacts and benefits different target groups, different communities and society as whole. There is an urgent need for reliable evaluation of qualitative achievements of cultural and creative endeavours. We argue that, after years of focusing on the quantities of (economic) life, the time has arrived for considering the qualities of life. The new creative economy, based on sustainable development, calls for a different way of thinking: the Value-Based Approach (VBA). This paper will address the theoretical and methodological aspects of the VBA and suggests why it is a useful method for evaluating (social and cultural) impact of cultural production. This paper will draw on some empirical examples of the application of the VBA to the cultural sector.

Original languageEnglish
Pages (from-to)112-125
Number of pages14
JournalMedia Practice and Education
Issue number2
Publication statusAccepted/In press - 6 Apr 2022

Bibliographical note

Funding Information:
Additionally, in their responses to the open-ended questions the organisers/facilitators highly value the opportunities for professional development, i.e. learning and applying new methods, being able to trust those with whom they are working, and improving their artistic/professional practices. Technical improvement and the possibility of showcasing performances with greater scope and a higher degree of quality were also valued by professionals involved in projects funded by the program. Regarding the added value for the community, professionals highlighted the outreach that the activities were able to gain due to the funding.

Publisher Copyright:
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