Evaluative conditioning 2.0. Direct versus associative transfer of affect to brands

Research output: Types of ThesisDoctoral ThesisInternal

Original languageUndefined/Unknown
Awarding Institution
  • Erasmus University Rotterdam
  • van Osselaer, Supervisor
  • Smeesters, Doctoral committee member
  • Janiszewski, Doctoral committee member
  • van Bruggen, Gerrit, Doctoral committee member
Award date29 May 2009
Place of PublicationRotterdam
Print ISBNs9789058922045
Publication statusPublished - 29 May 2009
Externally publishedYes

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