Event design: Social perspectives and practices

Greg Richards, Lénia Marques, Karen Mein

Research output: Book/Report/Inaugural speech/Farewell speechBookAcademic

10 Citations (Scopus)


Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words ‘imagineering’. This book brings together a wide range of international experts in the fields of events, design and imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers. Mega-events, small community events, business events and festivals in eight different countries are examined providing an international view of social issues in event design. A wide selection of current research perspectives is employed, integrating both theoretical and applied contributions. The multidisciplinary nature of the material means that it will appeal to a broad academic audience, such as art and design, cultural studies, tourism, events studies, sociology and hospitality.

Original languageEnglish
PublisherTaylor & Francis Ltd
Number of pages216
ISBN (Electronic)9780203761908
ISBN (Print)9780415704649
Publication statusPublished - 1 Jan 2014

Bibliographical note

Publisher Copyright:
© 2015 selection and editorial matter, Greg Richards, Lénia Marques and Karen Mein.


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