Examining shifts in adoption related variables over the diffusion curve

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing in the New Millennium, Proceedings of the 29th EMAC Conference
EditorsB. Wierenga, A. Smidts, G Antonides
Place of PublicationRotterdam
Pages---
Publication statusPublished - 2000

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