Abstract
Stefano Puntoni, Steven Sweldens and Nader T Tavassoli, 'Gender identity salience and perceived vulnerability to breast cancer', Journal of Marketing Research 48, no. 3, June 2011.
Original language | English |
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Pages (from-to) | 72 |
Number of pages | 1 |
Journal | Business Strategy Review |
Volume | 22 |
Issue number | 4 |
DOIs | |
Publication status | Published - Dec 2011 |