Executive summary: Making cancer detection compelling

Stefano Puntoni*, Steven Sweldens, Nader T. Tavassoli

*Corresponding author for this work

Research output: Contribution to journalReview articleAcademicpeer-review

Abstract

Stefano Puntoni, Steven Sweldens and Nader T Tavassoli, 'Gender identity salience and perceived vulnerability to breast cancer', Journal of Marketing Research 48, no. 3, June 2011.

Original languageEnglish
Pages (from-to)72
Number of pages1
JournalBusiness Strategy Review
Volume22
Issue number4
DOIs
Publication statusPublished - Dec 2011

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