Executive summary: Making cancer detection compelling

Stefano Puntoni; Steven Sweldens; Nader T. Tavassoli

doi:10.1111/j.1467-8616.2011.00801.x

Executive summary: Making cancer detection compelling

Stefano Puntoni^*
, Steven Sweldens
, Nader T. Tavassoli

^*Corresponding author for this work

Department of Marketing Management

London Business School

Research output: Contribution to journal › Review article › Academic › peer-review

Abstract

Stefano Puntoni, Steven Sweldens and Nader T Tavassoli, 'Gender identity salience and perceived vulnerability to breast cancer', Journal of Marketing Research 48, no. 3, June 2011.

Original language	English
Pages (from-to)	72
Number of pages	1
Journal	Business Strategy Review
Volume	22
Issue number	4
DOIs	https://doi.org/10.1111/j.1467-8616.2011.00801.x
Publication status	Published - Dec 2011

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

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10.1111/j.1467-8616.2011.00801.x

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title = "Executive summary: Making cancer detection compelling",

abstract = "Stefano Puntoni, Steven Sweldens and Nader T Tavassoli, 'Gender identity salience and perceived vulnerability to breast cancer', Journal of Marketing Research 48, no. 3, June 2011.",

author = "Stefano Puntoni and Steven Sweldens and Tavassoli, \{Nader T.\}",

year = "2011",

month = dec,

doi = "10.1111/j.1467-8616.2011.00801.x",

language = "English",

volume = "22",

pages = "72",

journal = "Business Strategy Review",

issn = "0955-6419",

publisher = "John Wiley \& Sons Inc.",

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TY - JOUR

T1 - Executive summary

T2 - Making cancer detection compelling

AU - Puntoni, Stefano

AU - Sweldens, Steven

AU - Tavassoli, Nader T.

PY - 2011/12

Y1 - 2011/12

N2 - Stefano Puntoni, Steven Sweldens and Nader T Tavassoli, 'Gender identity salience and perceived vulnerability to breast cancer', Journal of Marketing Research 48, no. 3, June 2011.

AB - Stefano Puntoni, Steven Sweldens and Nader T Tavassoli, 'Gender identity salience and perceived vulnerability to breast cancer', Journal of Marketing Research 48, no. 3, June 2011.

UR - https://www.scopus.com/pages/publications/82155167814

U2 - 10.1111/j.1467-8616.2011.00801.x

DO - 10.1111/j.1467-8616.2011.00801.x

M3 - Review article

AN - SCOPUS:82155167814

SN - 0955-6419

VL - 22

SP - 72

JO - Business Strategy Review

JF - Business Strategy Review

IS - 4

ER -

Executive summary: Making cancer detection compelling

Abstract

UN SDGs

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