"Explaining competitive reactions to launch decisions through market signals"

EJ Hultink, F (Fred) Langerak

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publication"Product Development Management" Proceedings of the 7th International Product Development Conference, Leuven
EditorsK. Debackere, R. Veugelers
Place of PublicationLeuven
Pages29-30
Number of pages2
Publication statusPublished - 2000

Bibliographical note

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Research programs

  • RSM MKT

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