Exploration and exploitation activities for design innovation

Kasia Tabeau, G Gemser, EJ Hultink, NM Wijnberg

Research output: Contribution to journalArticleAcademicpeer-review

21 Citations (Scopus)
1 Downloads (Pure)
Original languageEnglish
Pages (from-to)203-225
Number of pages23
JournalJournal of Marketing Management
Volume33
Issue number3-4
DOIs
Publication statusPublished - 2017
Externally publishedYes

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