Exploratory results on the antecedents and consequences of green marketing

  • F (Fred) Langerak
  • , E Peelen
  • , M Veen

Research output: Contribution to journalArticleAcademic

46 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)323-335
Number of pages13
JournalInternational Journal of Market Research
Volume40
Issue number4
Publication statusPublished - 1998

Research programs

  • RSM MKT

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