Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 323-335 |
Number of pages | 13 |
Journal | Journal of Marketing Research |
Volume | 40 |
Issue number | 4 |
Publication status | Published - 1998 |
Research programs
- EUR ESE 06
F (Fred) Langerak, E Peelen, EC van Veen
Research output: Contribution to journal › Article › Academic › peer-review
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 323-335 |
Number of pages | 13 |
Journal | Journal of Marketing Research |
Volume | 40 |
Issue number | 4 |
Publication status | Published - 1998 |