Exploratory results on the moderating influence of strategy on the market orientation performance relationship

F (Fred) Langerak, JM ten Napel, RT Frambach, Harry Commandeur

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing: progress, prospects and perspectives
Editors	D. Arnott
Place of Publication	Warwick , England
Pages	704-717
Number of pages	14
Publication status	Published - 1997

Proceedings

Research programs

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title = "Exploratory results on the moderating influence of strategy on the market orientation performance relationship",

author = "Langerak, \{F (Fred)\} and \{ten Napel\}, JM and RT Frambach and Harry Commandeur",

note = "Proceedings",

year = "1997",

language = "Undefined/Unknown",

isbn = "0902610430",

pages = "704--717",

editor = "D. Arnott",

booktitle = "Marketing: progress, prospects and perspectives",

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TY - CHAP

T1 - Exploratory results on the moderating influence of strategy on the market orientation performance relationship

AU - Langerak, F (Fred)

AU - ten Napel, JM

AU - Frambach, RT

AU - Commandeur, Harry

N1 - Proceedings

PY - 1997

Y1 - 1997

M3 - Chapter

SN - 0902610430

SP - 704

EP - 717

BT - Marketing: progress, prospects and perspectives

A2 - Arnott, D.

CY - Warwick , England

ER -