Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 418-423 |
Number of pages | 6 |
Journal | Proceedings of the American Marketing Association |
Volume | 7 |
Publication status | Published - 1996 |
Bibliographical note
ISBN 0-87757-262-3Research programs
- EUR ESE 06
E Peelen, F (Fred) Langerak, Harry Commandeur
Research output: Contribution to journal › Article › Academic
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 418-423 |
Number of pages | 6 |
Journal | Proceedings of the American Marketing Association |
Volume | 7 |
Publication status | Published - 1996 |