Original language | Undefined/Unknown |
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Pages (from-to) | 418-423 |
Number of pages | 6 |
Journal | Proceedings of the American Marketing Association |
Volume | 7 |
Publication status | Published - 1996 |
Exploratory results on the way industrial firms in the centre of the European Union organize for effective new product development
E Peelen, F (Fred) Langerak, Harry Commandeur
Research output: Contribution to journal › Article › Academic