| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 418-423 |
| Number of pages | 6 |
| Journal | Proceedings of the American Marketing Association |
| Volume | 7 |
| Publication status | Published - 1996 |
Bibliographical note
ISBN 0-87757-262-3Research programs
- EUR ESE 06
Research output: Contribution to journal › Article › Academic
| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 418-423 |
| Number of pages | 6 |
| Journal | Proceedings of the American Marketing Association |
| Volume | 7 |
| Publication status | Published - 1996 |