Exploring partnerships from the perspective of HSO beneficiaries: The case of corporate volunteering

Despite numerous studies of cross-sector collaboration, little is known about the perceptions and involvement of beneficiaries in partnerships between HSOs and companies. This explorative, qualitative study addresses this gap by offering insight into the beneficiaries’ perspectives with regard to a specific form of collaboration: corporate volunteering. Key findings suggest that beneficiaries’ perceptions are influenced by involvement in the development of the projects, the perceived quality of interaction, and the sustainability. We conclude that beneficiaries are welcoming the change in their daily routines, while acknowledging the lack of reciprocity. We argue that corporate volunteering does not necessarily produce a win-win situation.