Exploring the role of self- and customer-provoked embarrassment in personal selling

Willem Verbeke, RP Bagozzi

Research output: Contribution to journalArticleAcademicpeer-review

39 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)233-258
Number of pages26
JournalInternational Journal of Research in Marketing
Issue number3
Publication statusPublished - 2003

Bibliographical note

September 2003

Research programs

  • ESE - MKT

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