Extending the Audience: Social Media Marketing, Technologies and the Construction of Markets

Jason Pridmore, D Trottier

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationThe Audience Commodity in a Digital Age
EditorsL. McGuigan, V. Manzerolle
Place of PublicationNew York
PublisherPeter Lang
Pages135-156
Number of pages22
ISBN (Print)9781433123603
Publication statusPublished - 2014

Research programs

  • ESHCC M&C

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