Extent and impact of response biases in cross-national survey research

GJ Tellis, D Chandrasekaran

Research output: Contribution to journalArticleAcademicpeer-review

53 Citations (Scopus)
Original languageEnglish
Pages (from-to)329-341
Number of pages13
JournalInternational Journal of Research in Marketing
Volume27
Issue number4
DOIs
Publication statusPublished - 2010

Research programs

  • ESE - MKT

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