Facilitating Privacy Attitudes and Behaviors with Affective Visual Design

Agnieszka Kitkowska*, Yefim Shulman, Leonardo A. Martucci, Erik Wästlund

*Corresponding author for this work

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

6 Citations (Scopus)

Abstract

We all too often must consent to information collection at an early stage of digital interactions, during application sign-up. Paying low attention to privacy policies, we are rarely aware of processing practices. Drawing on multidisciplinary research, we postulate that privacy policies presenting information in a way that triggers affective responses, together with individual characteristics, may influence privacy attitudes. Through an online quasi-experiment (N= 88 ), we investigate how affect, illustration type, personality, and privacy concerns may influence end-users’ willingness to disclose information and privacy awareness. Our results partially confirm these assumptions. We found that the affect may have an impact on privacy awareness, and stable psychological factors may influence disclosures. We discuss the applicability of our findings in interface design and in future research.

Original languageEnglish
Title of host publicationICT Systems Security and Privacy Protection - 35th IFIP TC 11 International Conference, SEC 2020, Proceedings
EditorsMarko Hölbl, Tatjana Welzer, Kai Rannenberg
PublisherSpringer Science+Business Media
Pages109-123
Number of pages15
ISBN (Print)9783030582005
DOIs
Publication statusPublished - 2020
Event35th IFIP TC 11 International Conference on Information Security and Privacy Protection, SEC 2020 - Maribor, Slovenia
Duration: 21 Sept 202023 Sept 2020

Publication series

SeriesIFIP Advances in Information and Communication Technology
Volume580 IFIP
ISSN1868-4238

Conference

Conference35th IFIP TC 11 International Conference on Information Security and Privacy Protection, SEC 2020
Country/TerritorySlovenia
CityMaribor
Period21/09/2023/09/20

Bibliographical note

Funding Information:
Acknowledgement. This work has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Sk lodowska-Curie grant agreement No 675730.

Funding Information:
This work has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska-Curie grant agreement No 675730.

Publisher Copyright:
© 2020, IFIP International Federation for Information Processing.

Research programs

  • ESSB PSY

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