Factors for winning format battles: A comparative case study

Geerten Kaa, Henk de Vries

Research output: Contribution to journalArticleAcademicpeer-review

40 Citations (Scopus)

Abstract

The outcome of battles between competing interface formats shapes technology fields and implies success or failure for the companies involved. Recently, this journal published a paper which proposes a new framework of factors that impact the outcome of such battles. We apply this framework to three format battles: for wired connectivity in home applications, for wireless connectivity in home applications, and for multi-channel sound. The framework appears to be more complete than earlier frameworks and therefore provides a better understanding of interface format battles. Firms can use this framework to make more accurate forecasts about the winner, if any, of a format battle, and can adjust their strategies by strengthening certain factors to enhance their chances of success.
Original languageEnglish
Pages (from-to)222-235
Number of pages14
JournalTechnological Forecasting and Social Change
Volume91
DOIs
Publication statusPublished - 2015

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