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Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat

Research output: Contribution to journalArticleAcademicpeer-review

26 Citations (Scopus)
60 Downloads (Pure)
Original languageUndefined/Unknown
Pages (from-to)104-122
Number of pages19
JournalJournal of Marketing Research
Volume56
Issue number1
DOIs
Publication statusPublished - 2019

Research programs

  • RSM MKT

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