Fear-pattern analysis supports the fear-drive model for antispeeding road-safety TV ads

JR (John) Rossiter, J Thornton

Research output: Contribution to journal › Article › Academic › peer-review

74 Citations (Scopus)

Research programs

@article{eda43c8162d4410a849d6a9edb06c002,

title = "Fear-pattern analysis supports the fear-drive model for antispeeding road-safety TV ads",

author = "Rossiter, {JR (John)} and J Thornton",

year = "2004",

language = "Undefined/Unknown",

volume = "21",

pages = "945--960",

journal = "Psychology and Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

number = "11",

}