Fear-pattern analysis supports the fear-drive model for antispeeding road-safety TV ads

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@article{eda43c8162d4410a849d6a9edb06c002,

title = "Fear-pattern analysis supports the fear-drive model for antispeeding road-safety TV ads",

author = "Rossiter, \{JR (John)\} and J Thornton",

year = "2004",

language = "Undefined/Unknown",

volume = "21",

pages = "945--960",

journal = "Psychology and Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

number = "11",

}