Feature fatigue: when product capabilities become too much of a good thing

DV Thompson, R Hamilton, RT Rust

Research output: Contribution to journalArticleAcademicpeer-review

424 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)431-442
Number of pages12
JournalJournal of Marketing Research
Volume42
Issue number4
DOIs
Publication statusPublished - 2005
Externally publishedYes

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