Feature fatigue: when product capabilities become too much of a good thing

DV Thompson, R Hamilton, RT Rust

Research output: Contribution to journal › Article › Academic › peer-review

424 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	431-442
Number of pages	12
Journal	Journal of Marketing Research
Volume	42
Issue number	4
DOIs	https://doi.org/10.1509/jmkr.2005.42.4.431
Publication status	Published - 2005
Externally published	Yes

Access to Document

@article{f70c7e2e28254c9aaea73f0e999d6ba6,

title = "Feature fatigue: when product capabilities become too much of a good thing",

author = "DV Thompson and R Hamilton and RT Rust",

year = "2005",

doi = "10.1509/jmkr.2005.42.4.431",

language = "Undefined/Unknown",

volume = "42",

pages = "431--442",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "4",

}