Fields of Gold: Scraping Web Data for Marketing Insights

Johannes Boegershausen, Hannes Datta, Abhishek Borah, Andrew T. Stephen

Department of Marketing Management

Research output: Contribution to journal › Article › Academic › peer-review

48 Citations (Scopus)

1 results
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New way to collect web data to ensure valid academic research
Boegershausen, J.
15/06/22
1 item of Media coverage
Press/Media: Public engagement activities › Academic