Abstract
This study gives insights into how marginalized logics evolve after having been replaced by a new dominant logic. In light of the case of UK trade book publishing where an editorial logic persisted and morphed after the increasing commercialization of the field – epitomized by the proliferation of so-called “factory fiction” – the authors identify three generative paths of marginalized logic evolution: preservation, purification and radicalization. The authors show how these paths hinge on the activities of three groups of actors who resist conforming to a dominant logic. The findings of this study advance their understanding of the historical evolution of institutional logics, but also remind them that the acts of resistance are typically embedded in macro-level dynamics related to broader institutional processes. In particular, this study sheds light on the different ways in which acts of resistance may be structured by actors’ experience of friction between competing institutional logics.
| Original language | English |
|---|---|
| Pages (from-to) | 123-146 |
| Number of pages | 24 |
| Journal | Research in the Sociology of Organizations |
| DOIs | |
| Publication status | Published - 2020 |
| Externally published | Yes |
Bibliographical note
Funding Information:Furthermore, publishers experienced pressure to conform to a market logic from the Arts Council England, where fiction and poetry publishers who lacked sufficient funds could apply for funding. A recent addition to requirements for funding applications involved the need to include a clear description of the market potential of the titles publishers intended to publish with the funds, as well as related marketing plans.3 As such, publishers had a substantially higher chance of securing funding in cases where their titles indicated a high market potential. Publishers interviewed for this study reported that they felt obliged to pitch their titles by, for instance, highlighting the potential of an author based on her or his previous successes.
Publisher Copyright:
© 2021 by Emerald Publishing Limited.