Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-core Businesses

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@article{74455b44cb0a4b11839153cd97e92a06,

title = "Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-core Businesses",

author = "BE Depecik and {van Everdingen}, Yvonne and {van Bruggen}, Gerrit",

year = "2014",

doi = "10.1111/j.2042-5805.2014.1074.x",

language = "English",

volume = "4",

pages = "143--160",

journal = "Global Strategy Journal",

issn = "2042-5791",

number = "2",

}

TY - JOUR

T1 - Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-core Businesses

AU - Depecik, BE

AU - van Everdingen, Yvonne

AU - van Bruggen, Gerrit

PY - 2014

Y1 - 2014

U2 - 10.1111/j.2042-5805.2014.1074.x

DO - 10.1111/j.2042-5805.2014.1074.x

M3 - Article

SN - 2042-5791

VL - 4

SP - 143

EP - 160

JO - Global Strategy Journal

JF - Global Strategy Journal

IS - 2

ER -