“Fool’s gold”: Linking materialism to persuasion knowledge activation and susceptibility to embedded advertising

Robert Cartwright, Suzanna Opree, EA van Reijmersdal

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationAdvances in advertising research series (Vol. IX): Going beyond: Persuading the consumer with new advertising formats
EditorsV. Cauberge, L. Hudders, M. Eisend
Place of PublicationWiesbaden, Germany
PublisherSpringer Gabler
Number of pages12
ISBN (Print)9783658226817
Publication statusPublished - 2018

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