For Start-Ups Seeking Talent, a Lofty Purpose Can Backfire

Timo van Balen; Murat Tarakci

For Start-Ups Seeking Talent, a Lofty Purpose Can Backfire

Department of Technology and Operations Management

Research output: Contribution to journal › Article › Professional › peer-review

Abstract

Announcing that your firm has set out to make the world a better place can help you recruit employees—if your company is large and established. For new ventures, a social mission may actually be a drawback, making job candidates perceive that they offer fewer opportunities for success.

Original language	English
Journal	Harvard Business Review
Volume	2024
Issue number	2024
Publication status	Published - 1 Mar 2024

Bibliographical note

A version of this article appeared in the March–April 2024 issue of Harvard Business Review.

Access to Document

https://hbr.org/2024/03/for-start-ups-seeking-talent-a-lofty-purpose-can-backfire

Cite this

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title = "For Start-Ups Seeking Talent, a Lofty Purpose Can Backfire",

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For Start-Ups Seeking Talent, a Lofty Purpose Can Backfire

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