Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 293-308 |
Number of pages | 16 |
Journal | International Journal of Research in Marketing |
Volume | 22 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2005 |
Research programs
- EUR ESE 17
- RSM MKT
Yvonne van Everdingen, WB Aghina, Dennis Fok
Research output: Contribution to journal › Article › Academic › peer-review
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 293-308 |
Number of pages | 16 |
Journal | International Journal of Research in Marketing |
Volume | 22 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2005 |