| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketing Dynamics Conference |
| Publication status | Published - 2007 |
Research programs
- RSM MKT
Forecasting in Viral Marketing Campaigns
RJA van der Lans, Gerrit van Bruggen, J Eliashberg, Berend Wierenga
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review