| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketing Dynamics Conference |
| Publication status | Published - 2007 |
Research programs
- RSM MKT
Forecasting in Viral Marketing Campaigns
- RJA van der Lans
- , Gerrit van Bruggen
- , J Eliashberg
- , Berend Wierenga
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review