Fortification or Trojan Horse? The Impact of Warnings on the Effectiveness of Product Placements

M C Campbell, PWJ Verlegh, GE Slejko

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original languageUndefined/Unknown
Title of host publication-
Pages519
Number of pages1
Volume33
Publication statusPublished - 2006

Research programs

  • RSM MKT

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