| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 17-20 |
| Number of pages | 4 |
| Journal | Tijdschrift voor Marketing |
| Volume | 1/2 |
| Publication status | Published - 1995 |
Research programs
- ESE - MKT
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Frappante omgang met marketing
- KJ Alsem
Research output: Contribution to journal › Article › Professional › peer-review