| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Advances in Visual Brand Communication |
| Editors | F.R. Esch, J.R. Rossiter |
| Pages | 12-12 |
| Number of pages | 1 |
| Publication status | Published - 2002 |
Freudian sexual symbolism in ads: Does it work?
JR (John) Rossiter, Ale Smidts
Research output: Chapter/Conference proceeding › Chapter › Academic