Freudian sexual symbolism in ads: Does it work?

JR (John) Rossiter, Ale Smidts

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationAdvances in Visual Brand Communication
EditorsF.R. Esch, J.R. Rossiter
Pages12-12
Number of pages1
Publication statusPublished - 2002

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