| Original language | English |
|---|---|
| Title of host publication | marketing science |
| Pages | 881-893 |
| Number of pages | 13 |
| Volume | 53 |
| Publication status | Published - 2007 |
Publication series
| Series | No. 6, June 2007 |
|---|
From Storyline to Box Office: A New Approach for Green-Lighting Movie Scripts
J Eliashberg, Z John Zhang
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review
127
Citations
(Scopus)