From Storyline to Box Office: A New Approach for Green-Lighting Movie Scripts

J Eliashberg, Z John Zhang

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

127 Citations (Scopus)
Original languageEnglish
Title of host publicationmarketing science
Pages881-893
Number of pages13
Volume53
Publication statusPublished - 2007

Publication series

SeriesNo. 6, June 2007

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